by Ray Foxworth, D.C., FICC •
President & Founder, ChiroHealthUSA •
We live in a screen-first world. Daily screen time now averages nearly 7 hours per person, with social media accounting for a significant portion of that engagement. Meanwhile, many users—especially younger demographics—exhibit addictive patterns toward social platforms. For chiropractors, that means your patients are already spending time online—so if your practice isn’t visible there, you’re missing critical touchpoints. (Zauderer, 2025).
When it comes to social media formats, video stands above the rest. Here’s why:
- Retention & messaging power: Viewers retain approximately 95% of a message when delivered via video, compared to just 10% when delivered via text (Werle, 2024).
- Conversion influence: 84% of patients say they’ve been convinced to book an appointment after watching a video (Flairty, 2023).
- Trust & connection: Video testimonials can boost new-patient conversion rates by up to 270%, and many prefer learning about providers via video over other formats (Grody, 2025).
In short: video is not just a trend—it’s the most compelling way to show your practice’s value, personality, and credibility.
How to Leverage Video in Your Social Media Strategy
- Use short, educational content
You don’t need long, cinematic productions. Simple “30-second tips,” “before-and-after care insights,” or “myth-busting clips” perform well on Instagram Reels, TikTok, and Facebook. Consistency matters more than production polish.
- Anchor your brand in your voice
People want to see you—your tone, clarity, and personality matter. But filming, scripting, and editing can be overwhelming—especially for busy practitioners.
- Repurpose broadly
One video can be trimmed into multiple snippets, subtitled, shared on stories, embedded in your website, included in email campaigns, or played in waiting rooms.
- Encourage interaction
Ask questions, prompt viewers to comment, or invite them to submit topics. That boosts engagement and gives you direct insight into what your audience cares about.
You Feel Self-Conscious in Videos… Now What?
This is where Avatar DC comes in: a done-for-you AI video solution tailored for chiropractors. Instead of spending hours scripting and filming, Avatar DC allows you to:
- Record a short selfie video.
- Let the system build your custom AI avatar.
- Receive 100+ ready-to-post videos scripted, produced, and branded—all without stepping in front of a camera again.
- Drop those videos into your social channels, email campaigns, patient reactivation sequences, and more.
Action Steps for Your Practice
- Audit at least one social channel and begin posting video content—even simple clips—at least once per week.
- Track metrics: reach, engagement, and conversions (i.e., how many people book or message after watching).
- Utilize video for patient education, testimonials, FAQs, and showcasing your clinic culture—variety keeps your feed engaging.
- Try a tool like Avatar DC to automate video production and maintain consistent content without burning out.
In a digital world dominated by screens and social media, your practice must show up—and video is the format that commands attention, trust, and action. But you don’t have to become a content creator overnight.
If you’re ready to step into a video-first strategy—without stepping behind the camera—check out Avatar DC today and see how your content game can transform your online presence and attract new patients. Click here to learn more.
