CONSULTANT ARTICLES
The Real Reason Your Practice Isn’t Growing
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • When Clinical Mastery and Business Growth Feel Worlds Apart For many chiropractors and integrative healthcare providers, the journey of building a...
Medical Necessity Starts With Your Documentation
by Mario Fucinari • DC, CPCO, CPPM •Chiropractors often face the challenge of providing services while also meeting insurance and compliance requirements for medically necessary care. Recent chiropractic audits have revealed a high rate of errors due...
Niching Down to Enroll More Patients: Why Specialization Accelerates Growth
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • The Growth Myth: Why Casting a Wider Net Often Backfires When practitioners set out to grow an integrative, functional, or regenerative medicine...
Credit Card Surcharges: Smart Strategy or Compliance Risk?
by Marty Kotlar, DC, CPCO, CBCS • President of Target Coding • Question: Dr Kotlar, “Many businesses including healthcare providers have been passing on the credit card processing fees to patients. Is it appropriate to do this? If yes,...
Email Marketing Is Not Dead: Why It’s the Best Tool to Reach Your Patients
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • In the age of social media, some chiropractors may feel like email marketing is a thing of the past, or at least less relevant when compared to...
Your Most Important Year-End Review Isn’t Financial — It’s Your HIPAA Risk Assessment
by Mario Fucinari • DC, CPCO, CPPM •As the year ends, we take stock of our accomplishments, review the practice's financial status, and set new goals for the upcoming year. However, amid the hustle of patient care, staff management, and year-end...
Integrate Smarter: Stay Compliant and Build a Stronger Practice
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • As chiropractors, we’re always looking for ways to help our patients recover, thrive, and live healthier lives. Recently, NAD+ therapy delivered...
Recognizing and Responding to Suicidal Tendencies
by Mario Fucinari • DC, CPCO, CPPM, CIC •In recent years, we have increasingly embraced the convenience and efficiency of credit card payments. With the widespread adoption of portable credit card terminals, such as Square, and a societal shift toward...
Making Your Chiropractic Practice Brand Resonate
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • In the realm of chiropractic care, delivering high-quality treatments and helping patients achieve better health is paramount. Yet, there is one hurdle...
How to Become a Concierge Chiropractor
by Marty Kotlar, DC, CPCO, CBCS • President of Target Coding • As chiropractic care continues to evolve toward a more personalized and patient-focused model, concierge services are gaining traction. This shift has led to the emergence...
Navigating Rules and Regulations in a Chiropractic Cash Practice
by Mario Fucinari • DC, CPCO, CPPM, CIC •As healthcare regulations become more complex and insurance reimbursement decreases, many chiropractors are turning to cash-based practices for greater freedom, improved patient relationships, and simplified...
NAD+ Iontophoresis: What is it? Why do Patients Want It?
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • As chiropractors, we’re always looking for ways to help our patients recover, thrive, and live healthier lives. Recently, NAD+ therapy delivered...