How to Make Money with Massage
Share this page: According to a recent survey, massage therapy is the most frequently integrated service in chiropractic practices. But how do you integrate massage therapy profitably? In this article I will cover how to best hire and pay massage therapists. I’ll...
More Treat and Less Trick for You and Your Patients
Share this page: October is more than just the month when you try to figure out if putting out a bowl of bite-sized Snickers is at odds with your Healthy Lifestyle workshops. It’s also the perfect time to close the year out on a high note and take on 2017 planning. If...
What is your story?
Share this page: Recently, a friend recommended that I read The Storyteller’s Secret by Carmine Gallo, partially because of my fondness for TED talks. The book explains how storytelling, and its power to build emotional connections, have become increasingly valued in...
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.