PRIVACY POLICY

1. Information We Collect and How We Collect It

We collect several types of information from and about users of the Website, including:

• Personal information that can identify you (e.g., name, postal address, email address, phone number);
• Information about you that does not directly identify you;
• Information about your internet connection, device, and Website usage.

We collect this information:

• Directly from you when you provide it (e.g., forms, requests, or communications);
• Automatically as you navigate the Website (e.g., usage details, IP address, via cookies, pixels, and similar technologies);
• From third parties (e.g., service providers and data-enrichment partners) as described below.

2. Lead & Visitor Tracking, Enrichment, and Behavioral Data

We use cookies, web beacons, tags, scripts, and similar technologies (“Tracking Technologies”) to understand how visitors use our Website, identify page views (including our Application page), and improve our sales and marketing efforts. These technologies may collect information such as IP address, device and browser type, referring/exit pages, timestamps, and pages visited. We may combine this information with business-contact details obtained from trusted third parties to create or enrich lead profiles.

What We Collect

• Website interaction data (e.g., pages viewed, time on page, referring URL, timestamps)
• Technical data (e.g., IP address, device/browser identifiers)
• Business-contact and firmographic data (e.g., name, title, company, business email/phone, industry, company size)

How We Use This Information

• Identify and qualify prospective provider leads and route them to our sales team
• Enrich lead records with accurate business-contact and company information
• Personalize communications and place prospects into relevant marketing programs
• Analyze and improve Website performance, user experience, and conversion

Services We Use

We partner with third-party providers to support these activities, including RB2B (visitor identification and page-view activity), Apollo.io (data enrichment), and Salesforce Account Engagement (Pardot) (marketing automation and email engagement). These providers act as our service providers/processors and process data on our behalf in accordance with our instructions and contracts.

3. Cookies and Similar Technologies

Our Website uses session and persistent cookies, pixels, and tag-based tracking for: (i) core site functionality and navigation; (ii) analytics and performance insights; and (iii) marketing automation, lead qualification, and remarketing. You can manage cookies via your browser settings. Disabling non-essential cookies may limit certain features.

Some content or applications, including advertisements, are served by third parties and may use their own cookies or tracking technologies to collect information about your activity. We do not control these third parties’ technologies or their use.

4. How We Use Your Information

• Present and operate the Website and its contents
• Provide information, products, or services you request
• Fulfill the purpose for which you provide information
• Contact you for marketing, educational, or service updates consistent with applicable law
• Evaluate and improve our Website, programs, and communications
• Detect, prevent, and address security or fraudulent activity

5. Disclosure of Your Information

We may disclose aggregated information about our users without restriction. We may disclose personal information that we collect or you provide as described in this policy:

• To subsidiaries, affiliates, and trusted contractors/service providers that support our business and operate under contractual confidentiality and data-processing obligations
• To third-party service providers for analytics, visitor identification, data enrichment, and marketing automation, including RB2B, Apollo.io, and Salesforce Account Engagement (Pardot)
• To comply with legal obligations or in response to lawful requests by public authorities
• If disclosure is necessary or appropriate to protect the rights, property, or safety of CHUSA, our customers, or others

We do not sell personal information to unaffiliated third parties for their direct marketing purposes without your consent.

6. Opt-Out, Preferences & Do Not Track

You may unsubscribe from marketing emails at any time using the unsubscribe link in our messages. You may adjust cookie settings in your browser. Some browsers offer “Do Not Track” (DNT) signals. Currently, our Website does not respond to DNT signals. We continue to review evolving standards and may update our approach if consistent standards become broadly adopted.

7. Data Retention

We retain behavioral and enriched lead data only as long as necessary for the purposes described in this Policy or as required by law. When no longer needed, we delete or de-identify the data in accordance with our retention schedule.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, alteration, or disclosure. No method of transmission over the Internet or electronic storage is completely secure.

9. Children’s Privacy

Our Website and services are intended for adults and are not directed to children under 13. We do not knowingly collect or maintain personal information from children under 13 years old.

10. Your Rights and Choices

Depending on where you reside, you may have rights under applicable privacy laws to access, correct, delete, or restrict certain processing of your personal information, and to opt out of particular communications or processing activities. You may exercise these rights by contacting us at info@chirohealthusa.com or by submitting a request through our Contact form.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on this page with a revised “Last Updated” date.

12. Contact Information